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Fleet Street Saved Well maybe it’s still curtains for the Fleet Street brand, which is just the latest casualty of the cheating scandal and recessionary decrease in poker playing activity, but PokerStars has decided to have mercy on all players who were registered with Fleet Street. In a very exciting and much anticipated announcement, PokerStars said that they would transfer all credits and balances to their own online poker website. Fleet Street was membership based, and so all players were required to pay a monthly fee for an all access pass to all poker games on the site. Unfortunately not all good ideas can actually work in practice, and so the short lived Fleet Street has just closed its doors after less than a year. Fleet Street of course, was a Poker Stars affiliate. Poker Stars is one of the world’s largest and most successful online poker brands, and their sheer volume of available games dwarfs any other site. They are more that able to absorb any losses faced by the fledgling Fleet Street site. The fact that the global economy is the way it is, combined with the superfluous nature of any entertainment expenditures, meant doom for the timing of the Fleet Street company. No new company is any real match for the current conditions, and so not very many are surprised by the demise of the brand. Many however are surprised that the company was able to stay afloat for as long as it did. Back to February 2009 Archive. |
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